The iGaming industry, which encompasses online casinos, sports betting, poker, and other forms of gambling online, is continuing to grow exponentially in recent times. A significant driver with this growth is internet affiliate marketing, a performance-based marketing model where affiliates (marketers) promote iGaming brands and earn commissions us
Lead generation may be the lifeblood from a business. Without a steady flow of leads, even most innovative products can struggle to find success. In today’s competitive landscape, fliers and other modes of prospecting may not be enough. To stand out and attract high-quality leads, businesses have to think creatively and strategically. Here are te
The digital advertising landscape is increasingly dominated by programmatic advertising, a way that automates the investing of online ad space. At the heart on this ecosystem are two critical components: dsp vs ssp advertising. Both play essential roles in connecting advertisers with publishers, but they operate on opposite sides with the transacti
In today’s digital age, businesses rely heavily on online marketing to reach and build relationships with their audience. But how do companies determine their online marketing efforts are effective? The answer lies in digital analytics for marketing. This field has evolved into a critical component of marketing strategies, providing businesses us